Peter’s back promoting wood on the small screen

Keep an eye on your TV screens in June and July to catch our latest consumer advertising campaign, featuring favourite, architect Peter Maddison, the presenter of Grand Designs Australia.

In a new TV and digital media campaign, Peter sings the praises of wood as a flooring material, indoor and out, furniture, framing and packaging material. They direct consumers to Planet Ark’s Make It Wood website for further information.

The ads are a product of our partnership with Planet Ark and feature the brand Wood. Naturally Better – which FWPA established in order to promote the advantages of wood to consumers. 

The 15-second advertisements will be shown on Channel 7,9, 10, SBS and Foxtel, while digital content and video will be propagated through social media.

If you’d like to help spread the word through your personal social media channels, keep an eye on Planet Ark’s Make It Wood Facebook page.

 See the 15-second advertisements here.