Planet Ark and Peter Maddison make it good with wood in new $1 million national TV and online campaign

A series of 15 second commercials showing different applications of wood and their benefits has launched on national TV, supported by a strong online video and marketing presence.

Award-winning architect and host of Grand Designs Australia, Peter Maddison, has teamed up with Planet Ark’s Make It Wood to highlight the performance, aesthetic and environmental benefits of using wood.

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