Report shows a quarter of Australians saw The Ultimate Renewable™ highlighting forestry’s sustainable narrative

Around 25 per cent of Australians have seen The Ultimate Renewable™ campaign run by Forest and Wood Products Australia (FWPA), which research shows is positively changing public opinions on forestry and wood.

A stand-out result from the campaign was that two in three people who had seen the ads agreed with the statement “I think it is okay to harvest and replant Australian native forests”, which is more than 10 per cent higher than those who had not seen the ads.

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