‘Sustainable’ alternative to plastic

A British paper and technical fibres company and a Swedish forestry giant have unveiled a sustainable alternative to plastic which they claim is strong enough to carry the weight of an adult and can be composted within 100 days. DuraPulp was developed by James Cropper in partnership with Södra, a Swedish forestry cooperative. 

The bio-composite material is made from pulp and a renewable polymer which, after additional processing, becomes moisture resistant, rigid and strong enough to carry the weight of an adult. 

James Cropper claims that DuraPulp is the only composite material of its kind that is completely biodegradable and derived from 100% renewable resources. 

Södra, which will licence the product, aims to establish its viability in premium markets such as luxury fashion, cosmetics, automotive and interior design. 

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Image Credit: edieWaste