Peter Maddison

The Ultimate Renewable™ consumer campaign kick-starts mission to change the forestry narrative
More than 25 per cent of Australians have seen The Ultimate Renewable™ campaign, and tracking research shows it is positively changing opinions FWPA’s tracking of The Ultimate Renewable™ campaign clearly demonstrates the ads have been an outstanding success in terms of cut-through and message uptake. The $1.8-million campaign covered all major and regional Australian cities ...Read More

Wood’s renewable benefits shared with millions of Australians thanks to The Ultimate Renewable campaign
With still another one and a half months to go, The Ultimate Renewable™ consumer campaign by Forest and Wood Product Australia (FWPA) has reached millions of people across Australia since it launched on 1st July. Advertisements featuring host of Grand Designs Australia, Peter Maddison, and content explaining the renewable attributes and environmental advantages of responsibly ...Read More

Fresh new campaign launched to reframe Wood as The Ultimate Renewable™
Forest and Wood Products Australia (FWPA) has today, Sunday 30 June, launched an advertising campaign to share the environmental advantages of forestry and wood products, as consumers increasingly look for alternatives to unsustainable materials.  The advertisements offer a fresh new narrative around forestry that most of the public are unaware of – that wood is ...Read More

Keep an eye on your screens for The Ultimate Renewable™ campaign
Forest and Wood Products Australia’s (FWPA’s) consumer advertising campaign for The Ultimate Renewable™ has commenced this week, as industry is reminded to maximise the opportunities offered by the new brand. Featuring award-winning architect and host of Grand Designs Australia, Peter Maddison, the advertisements appear on television from 30 June for four weeks, as well as ...Read More

Consumer campaign hits the spot
FWPA’s June TV campaign performed extremely well, over-delivering on planned target audience rating points (TARPs) across all markets, by up to 88%.  The campaign was particularly well received by viewers of programs such as House Rules, The Voice and Seven News. The online video campaign on Premium Video and Catch Up TV generated more than ...Read More

Wood in the workplace on TV
Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the wellbeing, productivity and other advantages of wood. The commercials, which include Peter Maddison in a before and after office situation, include a 30 second and 15 second ...Read More

FWPA use TV and online for Planet Ark’s wood and productivity message
Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the wellbeing, productivity and other advantages of wood for Planet Ark and Forest and Wood Products Australia (FWPA).  Media Release:FWPA_MR_Industry_Planet_Ark_Campaign_2018.pdfRead More

Ad campaign encourages consumers to ‘Make It Wood’
A series of six 15-second television and online advertisements developed by Forest and Wood Products Australia (FWPA) and co-branded with Planet Ark have been kicking goals in terms of reach and changing public perceptions of wood in construction. An advertising campaign developed jointly developed by Forest and Wood Products Australia (FWPA) and co-branded with Planet ...Read More

FWPA’s multimedia ad campaign delivers the goods
The recent series of 15 second commercials showing different applications of wood and their benefits, boosted by online content marketing, have achieved results that exceed media industry averages and increased the number of consumers who say they are more likely to choose wood. Media Release:FWPA_MR_MIW_2017.pdfRead More

Planet Ark and Peter Maddison make it good with wood in new $1 million national TV and online campaign
A series of 15 second commercials showing different applications of wood and their benefits has launched on national TV, supported by a strong online video and marketing presence. Award-winning architect and host of Grand Designs Australia, Peter Maddison, has teamed up with Planet Ark’s Make It Wood to highlight the performance, aesthetic and environmental benefits ...Read More