Planet Ark

WA follows Tasmania’s lead to adopt Wood Encouragement Policy
Planet Ark is celebrating the introduction of a Wood Encouragement Policy in Western Australia, having played a key role in the policy’s adoption. Planet Ark’s “Make it Wood” campaign, supported by FWPA, encourages the use of responsibly sourced timber as a building material, with a key part of this initiative being the promotion and advocacy ...Read More

Wood’s renewable benefits shared with millions of Australians thanks to The Ultimate Renewable campaign
With still another one and a half months to go, The Ultimate Renewable™ consumer campaign by Forest and Wood Product Australia (FWPA) has reached millions of people across Australia since it launched on 1st July. Advertisements featuring host of Grand Designs Australia, Peter Maddison, and content explaining the renewable attributes and environmental advantages of responsibly ...Read More

Fresh new campaign launched to reframe Wood as The Ultimate Renewable™
Forest and Wood Products Australia (FWPA) has today, Sunday 30 June, launched an advertising campaign to share the environmental advantages of forestry and wood products, as consumers increasingly look for alternatives to unsustainable materials.  The advertisements offer a fresh new narrative around forestry that most of the public are unaware of – that wood is ...Read More

Consumer campaign hits the spot
FWPA’s June TV campaign performed extremely well, over-delivering on planned target audience rating points (TARPs) across all markets, by up to 88%.  The campaign was particularly well received by viewers of programs such as House Rules, The Voice and Seven News. The online video campaign on Premium Video and Catch Up TV generated more than ...Read More

Wood in the workplace on TV
Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the wellbeing, productivity and other advantages of wood. The commercials, which include Peter Maddison in a before and after office situation, include a 30 second and 15 second ...Read More

FWPA use TV and online for Planet Ark’s wood and productivity message
Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the wellbeing, productivity and other advantages of wood for Planet Ark and Forest and Wood Products Australia (FWPA).  Media Release:FWPA_MR_Industry_Planet_Ark_Campaign_2018.pdfRead More

Ad campaign encourages consumers to ‘Make It Wood’
A series of six 15-second television and online advertisements developed by Forest and Wood Products Australia (FWPA) and co-branded with Planet Ark have been kicking goals in terms of reach and changing public perceptions of wood in construction. An advertising campaign developed jointly developed by Forest and Wood Products Australia (FWPA) and co-branded with Planet ...Read More

FWPA’s multimedia ad campaign delivers the goods
The recent series of 15 second commercials showing different applications of wood and their benefits, boosted by online content marketing, have achieved results that exceed media industry averages and increased the number of consumers who say they are more likely to choose wood. Media Release:FWPA_MR_MIW_2017.pdfRead More

Generating awareness of wood benefits - how can you help?
FWPA is calling on its members and other stakeholders to help spread the word about some of its important awareness raising initiatives. Part of FWPA’s mission is to collaborate with government and industry to grow the market for forest and wood products. Members and other stakeholders can assist with this mission by helping to generate ...Read More

Wood – Nature Inspired Design report met with positivity
A report published earlier this year focusing on the health and wellbeing benefits associated with using wood as part of the built environment has been well received by industry. Industry feedback on the recently released Wood – Nature Inspired Design report has been overwhelmingly positive, with a number of organisations, including Lendlease, opting to utilise ...Read More