Watch — Going Bush and the story behind The Ultimate Renewable™

Make sure you check out our latest video, telling the story behind the creation of our new brand The Ultimate Renewable™.

Hosted by Nick Duigan and Andrew Hart, better known as the presenters of web series Going Bush — the eight-minute film examines the reasons behind the creation of the brand, as well as the exhaustive consultation with industry, government, consumers and a wide range of stakeholders that occurred during its development.

It includes interviews with Ric Sinclair, FWPA Managing Director, and Howard Parry-Husbands, CEO of research consultancy Pollinate, who oversaw the consultation process that informed the brand. A number of industry stakeholders who’ve incorporated The Ultimate Renewable™ branding into their own collateral also share their thoughts.

Please help us to continue to spread the positive messages that underpin the brand by incorporating the logo into your own marketing wherever possible. The more voices that get behind it, the more impact we will have!

View the video by clicking here and find out more about The Ultimate Renewable™ by visiting the recently launched website