Wood Campaign to Support Growth

Release Date:
Sat, 2 February 2008

Identifying consumer attitudes to timber and wood products will be the first step in a new promotional campaign being developed by Forest and Wood Products Australia (FWPA). FWPA Managing Director Dr Glen Kile said work has already begun on the campaign with the Sydney based marketing firm Sherbon and Osborn appointed to lead the project. He said principals of the firm, Chris Sherbon and Richard Osborn, had considerable experience in developing and implementing strategic marketing and creative solutions in related industries.

Media Release:
2022008 FWPAMedia Wood campaign to support growth.pdf